What is “Downtown”?
A product design that shows popular bars in a user’s city of choice. In this case, downtown Rochester is showcased.
“Downtown”- Product Design
Lets launch “Downtown”, an app for night life lovers.
View Process Documents:
Work Process
Early Screens
It took me a lot of iterations to come to my final designs. These are a couple of my early process work ideas. I was playing with layout and navigational elements.
Style Guide
I had a lot of fun creating a style and brand of this app. I designed this style guide to be inspiration with future screen designs.
Final Screens
This app is easy to navigate and see what your friends are up to.
Purpose:
This product design process has taught me significantly about how crucial branding is to the overall success of a project. Through extensive research, the careful determination of an effective user flow, and numerous design iterations, I was able to develop a creative and engaging app specifically tailored for nightlife lovers. This experience has reinforced my understanding of the impact that strong branding can have on user experience and market appeal.